BRAND AND SPONSORSHIPS
All that you to develop your brand and engage with your audience.
We help you to build a winning marketing and sponsorship blueprint.
When you need marketing resource or new point of view to develop brand, marketing or sponsorships, we are here to help.
We have years of experience in brand and marketing development and marketing strategies. We are an experienced sponsorship negotiator with knowledge how to work with SMEs, startups and public companies.
Fan and audience analysis
The greatness of sports hides in people who gather together to common caus - to root for an athlete or one’s own team. To develop the business of athletes, clubs and leagues, one must have an understanding of their fans and audience. We help you create a clear view of the market you operate in and form a vision of your fans from the standpoints of marketing, ticket sales, sponsorships and partnerships.
Brand
The of a sports actor consists of multiple things. They can be sports related and non-sports related things, such as societal or commercial things. We help you to chart your brand and brand-related data from all aspects of your operations. The end result is a brand strategy that leads your operation toward a stronger brand and better brand experience
Marketing strategy and planning
On top of the brand, also the planning and execution of marketing are an essential part of communicating with fans and stakeholders. We help you to plan and execute your marketing operation that takes into account the fans, customer segments and target audiences in different channels.
Metrics and analytics
In marketing and communications, just the effort is not enough. It is difficult to measure the impact of marketing without measuring. We build analysis models that not only follow the basic metrics of marketing, but also the impact of marketing to your sports business.
Sponsorship valuation
By using the methodology we developed, we produce information about value of the sponsorship deal between the athlete/club and the sponsor. Whether you are an athlete, a club or a sponsor, we help you to understand from what the value of the co-operation consists of, where is the potential in the deal and how the value of the deal can be maximized.
Sponsorship impact
Addition to sponsorship value, it is important to understand what kind of results the co-operation produces. By using data from different sources, we can measure the benefits and ROI of sponsorship deals. Assesments of sponsorship impact defines the the profitability of sponsorships and how the return of investment can be improved.